Last week I saw a lot of posters in the DC subway system about Cisco's new human network campaign. When I came home I was catching up on some streamed episodes of The Office and they had on a commercial from Cisco on the human network. I absolutely loved the commercial and feel they have captured the convergence culture we are living in. The audio is:
Welcome.
Welcome to a brand new day.
A new way of getting things done.
Welcome to a place where maps are rewritten and remote villages are included.
A place where body language is business language.
Where people subscribe to people not magazines.
And the team you follow now follows you.
Welcome to a place where books rewrite themselves.
Where you can drag and drop people wherever they want to go
And a phone doubles as a train ticket, plane ticket, or lift ticket
Welcome to a place where a wedding is captured and recaptured again and again
Where home video is experienced everywhere at once
Where a library travels across the world
Where businesses are born, countries are transformed
And we are more powerful together than we can ever be apart.
Welcome to the human network.
We will be exploring many of these themes at the Milwaukee Digital Media Conference this summer July 28th-31st. Come join us!
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